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| Elvis Presley | |
| Julie Adams | |
| Jocelyn Lane |
Onetime rodeo standout Lonnie Beale needs a job, so the slick playboy heads to a dude ranch that caters to wealthy women, owned by Vera Radford . There, Lonnie meets the attractive Pam Meritt, they fall for each other, and Lonnie discovers Pam's connection to a treasure map that might lead to riches buried in a ghost town. But a misunderstanding involving Lonnie and Vera angers Pam, putting the treasure hunt and their relationship in jeopardy.
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