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| George Peppard | Jonas Cord |
| Alan Ladd | Nevada Smith |
| Carroll Baker | Rina Marlowe Cord |
| Robert Cummings | Dan Pierce |
| Martha Hyer | Jennie Denton |
| Elizabeth Ashley | Monica Winthrop |
| Lew Ayres | ``Mac'' McAllister |
| Martin Balsam | Bernard B. Norman |
| Ralph Taeger | Buzz Dalton |
| Archie Moore | Jedediah |
| Leif Erickson | Jonas Cord Sr. |
| Arthur Franz | Morrissey |
| Tom Tully | Amos Winthrop |
| Audrey Totter | Prostitute |
| Anthony Warde | Moroni |
| Charles Lane | Denby |
| Tom Lowell | David Woolf |
| John Conte | Ed Ellis |
| Vaughn Taylor | Doctor |
| Francesca Bellini | Cynthia Randall |
| Gladys Holland | French Nurse |
| Lynn Borden | Starlet in Restaurant |
| Victoria Jean | Jo Ann Cord |
| Frankie Darro | Bellhop |
| Lisa Seagram | Moroni's Secretary |
| Ann Doran | Reporter |
| Joseph Turkel | Reporter |
| Donald Barry | Soundman |
| Peter Duryea | Assistant Director |
When playboy Jonas inherits his father's industrial empire, he expands it by acquiring an aircraft factory and movie studio. His rise to power is ruthless. He marries and then quickly abandons sweet, bubbly Monica; turns his young, attractive stepmother, Rina, into a self-destructive actress; and manages to disappoint even his closest friend, cowboy movie star Nevada . Is Jonas beyond redemption?
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